Facebook, Google, Websites and Traditional Marketing Channels
Marketing today can begin with a website, but a website is
only a piece of an effective marketing strategy. At Cheyenne
Technology, we work with clients to first understand their
market and then to find the best ways to reach potential
buyers with compelling messages.
Understand Your Buyers
Understanding your market begins with market research.
Once you understand who you are trying to reach, and where they
spend their time online, you can tune your Internet marketing
strategy to best reach them.
Survey existing customers to identify profiles.
Perform a competitive analysis.
Create marketable profiles for your buyers and
Document an effective marketing strategy for each of
your targeted buyer profiles.
Advertise on Facebook, Google and other platforms
that allow us to target by age group, marital status
and buying preferences.
Design (or re-design) your website to appeal
to your targeted buyer profiles.
Create ads for print media and traditional PR.